Doing Business in Vietnam 2024: Lukasz Kozlowski’s insights on Vietnam tourism

The Central and Eastern European Chamber of Commerce in Vietnam (CEEC) is an independent non-profit organization that aims to strengthen cooperation between Vietnam and businesses from 15 Central and Eastern European countries (Austria, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Republic of North Macedonia, Montenegro, Poland, Romania, Serbia, Slovak Republic, Slovenia). Its primary mission is to assist CEE-backed companies operating in Vietnam by providing support through consulting, networking, and referrals, while also fostering a strong business community related to these countries.

“Doing Business in Vietnam 2024” by CEEC serves as an essential resource for companies looking to expand in Vietnam by showcasing the country’s potential, with a particular focus on key industries. The highlighted sectors include Consumer Finance, Manufacturing, Digital Economy, Fintech, Healthcare, Education, Agriculture, Transportation, Tourism, and Real Estate, providing readers with a deeper understanding of each area's potential.

As a member of CEEC, our CEO Lukasz Kozlowski, has shared his expert knowledge in the Tourism and Hospitality sector, giving valuable perspectives on the opportunities and challenges within this growing industry.

According to Lukasz, Vietnam’s tourism industry is poised to become a leading destination in the region, driven by several key strategies. The main focus is to liberalize the aviation market by allowing more domestic and international airlines to operate. This will increase competition, lower airfares, and make travel more accessible for all tourists. Lukasz also highlights the importance of extending visa waivers to all EU countries, a move that would simplify entry and attract more international visitors.

The next key factor introduced is retirement visas, which aim to attract retirees seeking an affordable lifestyle in Vietnam. This initiative is expected to lead to longer stays and boost tourism. Sustainability and eco-tourism are also important priorities, Lukasz believes that promoting eco-friendly practices can attract environmentally conscious travelers and ensure long-term sustainable growth.

However, Lukasz points out that Vietnam needs to strengthen its marketing strategies, especially in attracting returning tourists, as the country lags behind regional competitors in this area. Improving marketing at both the national and provincial levels is crucial to increasing the percentage of returning visitors.

With these strategies, Vietnam is not only recovering from the pandemic but is also preparing for a vibrant and resilient future in tourism.

For a deeper understanding of the opportunities and challenges within Vietnam’s tourism and business landscape, please access the full “Doing Business in Vietnam” guide. This comprehensive resource offers valuable insights and strategies for companies looking to expand in Vietnam:

Doing Business in Vietnam 2024