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MakeYourAsia at International Travel Expo Ho Chi Minh City 2023

In September, our team participate in the 17th International Travel Expo Ho Chi Minh City (ITE HCMC). With more than 400 exhibitors, it was a great event for us to meet and build connections with various stakeholders in the travel industry. This year, the exhibition featured international buyers from 42 countries and territories that are crucial to Vietnam’s inbound tourism market.

At the event, our team experienced lively domestic and international travel scenes were on full display. Each country’s booth showcased their unique attractions through traditional costumes, performances, as well as presentations, providing us with valuable insights into tourism products and offers.

Furthermore, we actively networked to strengthen connections with existing partners and potential collaborators to foster partnerships and promote cultural exchange. It was a wonderful opportunity for us to get a refreshing look on different travel products such as sports tourism, medical tourism, or eco practices. 

MYA team with Anam team
Lukasz Kozlowski at ITE Panel

Our CEO & co-founder, Lukasz Kozlowski, was also invited to take part in the expo’s Tourism and Hospitality seminar as a panelist. The panel engaged in comprehensive discussion on Vietnam’s tourism development problems, solutions, and promotional activities for international visitors. Senior management delegates from National Authority of Tourism, DMCs, travel agencies, and transportation units attended the forum to share latest information on upcoming trends and future prospects of Vietnam’s tourism industry.

The panel also discussed on post-pandemic recovery strategies for Vietnam's inbound market, with a major focus on the country's new visa policy that took effect on August 15th, 2023. The updated visa regulation represented the initial phase of a significant tourism development initiative.

As the most established annual international travel event in the region, ITE HCMC serves as a valuable platform for tourism professionals to engage in networking and constructive dialogues. Practical issues such as tourism professionalism, environmental sustainability, or cultural preservance were the top priorities.

With new perspectives and innovative ideas from industry experts, the Vietnamese travel sector is moving toward greater direction and operational effectiveness. Our participation in ITE this year was truly inspiring and we eagerly anticipate next year’s exhibition!

MYA team at ITE

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