MakeYourAsia at ITE HCMC 2026: Highlights from Three Days
Held from 27–29 August 2026, this year’s event was a special one as ITE HCMC celebrated its 20th anniversary. For the second time, we had the pleasure of joining the event with our own booth, bringing together our ideas, travel experiences and, of course, our passionate international team.
After weeks of preparation, brainstorming and getting everything ready, it was finally time to open the doors. And what followed were three busy days filled with meetings, conversations, new connections and plenty of memorable moments.
Three days at Booth 256
Our booth was designed as a place to stop, have a casual conversation and, most importantly, talk about travel across Southeast Asia.
Visitors browsed our catalogues and postcards featuring different destinations across the region, enjoyed authentic coconut candies from the Mekong Delta, grabbed a coffee, and marked their dream destinations on our travel map.
But while the decorations and little details helped create the atmosphere, the real highlight was the people. Over the three days, we met tourism professionals, partners and travellers from different markets, exchanged ideas and talked about what makes travel in Southeast Asia so special.
Our team was there throughout the event to answer questions, share experiences and introduce visitors to the tailor-made journeys we create across the region.
Meeting Pham from Sapa
One of the special moments at our booth was having Pham, our local guide from Sapa, join us.
Pham came to the event wearing a beautiful traditional Red Dao outfit and spent time sharing stories about her home region – from its landscapes and local culture to the different ways travellers can experience the mountains of northern Vietnam.
She also brought a little piece of Sapa with her: handmade bracelets, which she gave to visitors as souvenirs.
Having Pham at the booth was a great reminder of what we value most about travel: the opportunity to meet local people, hear their stories and experience destinations through a more personal perspective.
